SAN ANTONIO – The luxury vehicle market is in the middle of a transformation. The latest numbers from leading automotive market research firms, including Edmunds.com and Kelley Blue Book, show that high-value domestic pickup trucks are redefining the segment that has been long dominated by European and Japanese car models, and XPEL™ ULTIMATE “self-healing” paint protection film has become the go-to product to protect these expensive pickup models.
Owners of full-size Ford F-150, Chevy Silverado and GM Sierra pickups that are loaded with options as well as luxury comforts are increasingly selecting XPEL ULTIMATE paint protection film for its ability to protect their truck’s finish from stone chips and fine scratches. The urethane film uses advanced elastomeric polymers that eliminate these minor imperfections over time. To maintain the perfection of a factory-fresh finish, XPEL ULTIMATE has a non-yellowing clear coat that retains a smooth glossy appearance for many years.
XPEL offers pre-cut patterns for all truck models that can be applied to the entire truck, just the pickup truck front-end or areas that are commonly impacted by rocks and other debris being ejected from the tires such as the rocker panels. The virtually invisible self-healing urethane film is backed by an industry-leading 10-year warranty.
For example, with Ford’s upscale Lariat, King Ranch, Platinum trim levels and Limited models, a new F-150 pickup can easily tip the scales at more than $50,000. XPEL paint protection film is now being recognized as the premier product for maintaining the showroom-appearance of these plush vehicles in many leading truck markets. With options to roll the price of XPEL ULTIMATE into dealer financing, truck owners can have their new pickups protected before they drive them off of the lot.
Popular in Texas as an alternative to plastic hood protectors and other types of add-on guards, XPEL ULTIMATE is more visually appealing than low-tech clip-on products and is especially useful on the leading edge of the hood to protect against bug splatter. Additionally, applying ULTIMATE to lower quarter panels can help prevent the dings and scratches that come with off-road use.
“We are seeing an increasing number of high-end truck owners realize the benefits of our XPEL ULTIMATE film’s seamless appearance to help them keep their trucks in showroom condition,” said Eric Keller, Business Development Manager, XPEL Technologies. “Whether applying our innovative film on just the front bumper, partial front hood and rocker panels, or on the entire truck, luxury truck owners can now avoid costly professional touchups.”
If paint protection film is not applied at the new vehicle dealership, XPEL also offers the option of its network of authorized installers in all 50 states and 36 countries around the globe to apply film to any used pickup truck. For a list of XPEL installers in your area, visit: xpel.com/locator
About XPEL Technologies Corp.
XPEL leads the industry in designing, manufacturing and distributing high-performance automotive paint and headlamp protection film technologies. Using XPEL’s proprietary software and patented materials, our professional design team develops products that deliver the ultimate in vehicle protection, meeting the demands of a broad range of makes and models. With more than 70,000 vehicle-specific applications and a global network of trained installers, XPEL is dedicated to exceeding customer expectations in providing high-quality products, customer service and technical support. XPEL Technologies Corp. (TSXV: DAP.U) is publicly traded on the TSXV Exchange. Visit www.xpel.com for more information. Follow XPEL on Facebook: XPELTech, Instagram: @XPELTech or Twitter @XPELTech.