Our Strategy
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We launched a dynamic publicity campaign that included a "History of the Corvette" six-part mini-series on SPEED Channel, ongoing news release updates about the "Last", arranging onsite face-to-face media relations efforts at classic Corvette auctions and car shows, magazine covers and feature stories, television and radio interviews for Terry Michaelis, president of ProTeam and newspaper interviews at the 2006 SEMA Show and 2007 Barrett-Jackson Auction. |  |
Our Challenge