The Result
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We conducted 17 individual media interviews at the Work Truck Show in Rostra's booth, where editors learned firsthand about the RearSight camera system. It was no surprise when Rostra's RearSight was awarded "Best New Product" by media attending the show! As well, RearSight was featured in many work truck magazines that year. As Rostra told McCullough PR: "Your team, as usual, is doing an excellent job bringing the publishers and other magazine executives to our booth. Thanks for your dedicated and professional service to our account." |  |
Our Strategy