McCullough Public Relations Capabilities

Building brand awareness through effective public relations efforts

Strategic Public Relations Planning
Working with specific business objectives, we develop effective public relations programs that address unique marketing needs and business goals.

Media Relations
McCullough Public Relations has spent more than 30 years developing personal relationships with media members, and they rely on us as an editorial resource that can deliver. From story ideas to feature writing and product information, our agency's proactive approach to creating news for our clients is a win-win formula.

To meet the needs of editors, we provide an online Media Center where journalists can easily access information, images and videos about our clients. To maximize our PR reach, we have a proprietary media database of over 5,000 print, online and broadcast journalists who cover all aspects of the automotive aftermarket, hot rod, classic car, muscle car, off-road and motor sport industries as well as an extensive list of truck, heavy equipment, boating, motorcycle, lifestyle, business and consumer media contacts. Local, regional and national, we've got it all covered.

Areas of Expertise
   Media relations campaigns

   Press kits and news releases
   News conferences
   Product publicity
   Feature article development
   On-site media relations
   Media training

Product Launches
Special events are an agency specialty, whether it's handling PR for an on-track motor sports event, a new vehicle ride and drive or a classic auto auction. Our agency can develop and deliver all the details that make an event successful, from pre-event promotions to media relations and product marketing support materials.

Marketing & Corporate Communications
With extensive experience in corporate communications, we can create marketing communications materials that support overall business objectives.

Areas of Expertise
   Website content, blogs
   Consumer and dealer materials
   Speech writing

Social Media Strategy and Content
Where does social media fit in your communications plan? We can work with you to sort out what social media options make the most sense, and help develop content that works across a range of platforms.